Your Facebook cover is your marketing strategy! Yes! Facebook covers are a critical part of social media marketing! It is a ‘tool’ that can communicate your brand message to your audience loud and clear!
Understanding the Importance of Facebook Cover Photos
Facebook cover photos add uniqueness and individuality to your business profile. Their visual impact is undeniable since they are the first thing people see on your profile. According to a study, about 79% of businesses1 witnessed an increase in engagement after redesigning their cover.
Remember that your Facebook cover photo is more than simply a billboard, so make it about your community. It should be high-quality, branded, and perfectly optimized for display that can creatively represent your brand. That means it is essential to know the perfect size of the cover photo.
While you make a cover for your business profile, be sure to comply with Facebook’s Cover Photo Guidelines2 because Facebook can suspend or terminate your account if the photo violates any of their terms.
You can also get your Facebook cover made by experienced designers and social media experts at Hashe. We are one of the major companies which manifold IT solutions and unique graphic designing & digital marketing services. We have been declared the top graphic designing company in Pakistan by Clutch and one of the most reviewed digital strategies companies in Baltimore by The Manifest.. Visit our website and have a look at the work we have done for our clients.
Facebook Cover Photo Size in 2022
The recommended Facebook cover photo size for desktop is 820 x 312 pixels and for mobile is 640 x 360 pixels. The image must be 400 x 150 pixels at the minimum to adjust to Facebook’s requirements. Use an sRGB JPG file less than 100 kilobytes with 851 x 315 pixels size for the fast uploading of the photo.
The same cover photo is displayed differently on different devices. Therefore, you should add all the transitions and components carefully. To avoid cutting off critical elements of the cover on mobile or desktop, use the cover size of 820 x 360 pixels and design within the safe zones.
Facebook Cover Photo Ideas
Besides high-quality and relevance, what should your Facebook cover photo feature? Some other factors can make your Facebook cover unique and stand out. Although it entirely depends on what you want to create, keep in mind your target audience and what would immediately grab their attention.
At Hashe, we create distinctive and creative Facebook covers for our clients that are aimed at augmenting their growth. With our experience, we have compiled some of the ideas here that are sure to help you with your social marketing endeavors.
Here are some Facebook cover photo ideas you can follow in 2022.
- Keep it Simple and Clear
You can keep your cover photo simple, clear, and even minimalistic. Sometimes the visitors want a clean introduction to your company. While searching for a suitable image, make sure to look for a perfectly matching clean and clutter-free design. Try to make it more visually pleasing and avoid adding a lot of text and information.
You can pair your logo with your display picture and cover by finding the right mix of effect and colors. That can even make an impact without needing a single text element. Some best brands aim to reinforce their image and identity via Facebook cover without detracting the visitors from on-page actions and content. Using creative graphic content and colors can also make a lasting impression.
- Show Off Your Brand Personality
Images and visual presentations are powerful! According to a study, human beings process images 60,000 times3 faster than text. You can immediately engage your visitors even before they get to your social media posts with the right Facebook cover photo. So make sure that your cover showcases your brand personality and perfectly represents what your brand does. That will help strengthen your brand impression among your prospects and customers.
- Showcase Your Products, Product Features & Benefits
Another approach to making your cover photo an insignia of your brand is to showcase your products. This approach works well, especially if you are in the fashion or luxury industry. Showcasing your products, their features, and benefits can encourage your visitors to try them out.
- Advertise Upcoming Events, Highlights, and News
Since the Facebook cover photo is the face of your business profile, using it to showcase upcoming events and news is a great idea. You can direct the audience’s attention towards your brand by advertising and promoting the latest products. Highlighting discounts and offers is another effective digital marketing strategy sure to attract your target audience to your brand.
- Drive Sales or Generate Leads with Your Cover Photo
You can also harness the power of creativity to promote your business by driving sales and generating leads. A cover photo with a relevant CTA Page button can help you with this without the need for extra work on your part.
Wrapping Up!
The widespread use of social media has opened up new ways for companies to promote their businesses via social media marketing. A distinctive and creative cover photo can help in this regard by immediately directing the audience’s attention towards your brand and augmenting your brand impression. The Facebook cover photo can make you stand out in the competition. It can even help generate leads and drive sales. However, to get the most out of it, it is necessary it is eye-catching and distinctive and, above all, perfectly fitting to any device.
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Last Modified: July 19, 2024 at 5:25 am
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