Everything you need to know about Instagram impressions, reach, and other metrics, Hashe Computer Solutions (Pvt) Ltd.
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Everything you need to know about Instagram impressions, reach, and other metrics
With more than 1.3 billion users worldwide in 2022, Instagram remains one of the most promising social media platforms for building brand awareness. The visual-oriented tools of this platform give your business many great opportunities to captivate the target audience.

But, getting the customers to take notice without following the right Instagram metrics is similar to shouting into the void, hoping someone hears you. Therefore, if you want your business to get noticed and capture the attention of your target audience effectively, you need to know and track some key metrics.

Lets’s discuss what they are;

What do impressions mean on Instagram?

Instagram Impressions refer to the number of times your Instagram content, whether a post or a reel or a story, has been shown to users.

If your content tends to show up on a user’s feed, that counts as an Instagram impression. It doesn’t matter whether they’ve been paying close attention or whether the user has clicked the post or not. So, if your Instagram post or reel appears on a user’s feed while they are scrolling and get distracted, this still counts as Ig impressions.

Measuring impressions on Instagram is crucial because it gives insights into the performance of your ads and posts and determines whether they are appearing to existing and new users and gaining an interested or target audience.

What do impressions mean on Instagram stories?

Businesses are going all-in with unique Instagram Stories, which means measuring a business’s success through Instagram Stories analytics will become a critical part of the social strategy this year.

But if you want to create a killer Instagram Stories strategy, you need to have an idea of how to measure the performance of your stories. Here comes the role of Instagram stories impression.

Impressions on Instagram stories refer to the total number of views on each of the individual Instagram Stories.

What does account reach mean on Instagram?

Reach on Instagram refers to the number of unique users that get to see your Instagram story or posts on any given day. It is not necessary that a single person of your followers see your content unless you are putting some serious budget behind your Instagram posts, and even with some serious spending, it’s not guaranteed that you will reach all of your followers.

That’s why every business and content creator is putting up efforts to get that organic reach which is only possible with relatable and value-adding content. If you want to increase your brand awareness you need to get maximum reach and it is only possible with regular posting of valuable and engaging content.

How to See Instagram Reach and Impressions?

Follow the following steps to see your Instagram reach, impressions, and other important metrics for your Instagram account:

  • Open your Instagram account and go to your profile.
  • At the top of your profile, tap View Professional Dashboard.
  • Then, tap See All Insights.
  • The next screen will show the overall impressions and the accounts that reached your content within the last 30 or 7 days.

What is a Good Number of Impressions on Instagram?

Every account is unique, there is no benchmark for a “good” number of impressions. It varies depending on your niche, the content you upload, and how often you post.

However, the best way to keep growing on the platform is to ensure your reach and impression goes up each month compared to the last month.

If you see a positive percentage growth month after month, it’s a definite sign that your Instagram marketing strategy is working well! However, a decline in percentage growth represents that it’s high time to do a health check by revisiting your Instagram content.


In conclusion, Instagram reach and impressions are important insights that help you measure the performance of your ads and posts. While impressions allow you to see which posts are resulting in generating repeat views, reach shows how many times your content appears on a screen. Both measurements can help you to improve your Instagram marketing strategy.

So, if you want to grow your business account, start setting goals for yourself to increase your impressions each month as you test how well your content is resonating with the target users.

However, keeping a track of your Instagram can be a tricky task. It requires constant planning and keen observation to get an idea of the ongoing trends and what your audience is demanding. Therefore, it’s always better to hire a Social Media Marketing Agency to handle your social media accounts.

A Digital Marketing Agency can take all the responsibility to regularly post content while using the right strategies to maximize your reach.

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Last Modified: November 27, 2023 at 10:00 am


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