Everything you need to know about Instagram reels, Hashe Computer Solutions (Pvt) Ltd.
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Video marketing has become an industry buzzword therefore utilizing visual elements in social media marketing is an effective way to boost engagement and attract a wider audience.

The new video feature by Instagram called Reels has recently gained much popularity due to the potential it has in providing reach and target customers. Instagram has launched this new feature in competition with the wildly popular TikTok app. The goal is to steal their market share and make Instagram a one-stop app for all social media enthusiasts and creators. 

Visual illustrations and videos help marketers to convey more information in less time. This feature improves their reach and accessibility and makes them a powerful alternative to blog posts

If you’re a business or creator trying to use Instagram to gain customers or organic traffic on your handle then start posting Reels today. Reels hold incredible potential for two reasons:  Anyone early to the game can be ahead of the competition. Instagram is boosting accounts with top reels to encourage creators to use them. 

In this article, you will learn how to create a reel on Instagram, through existing videos or images and how to create fresh content for reels. Let’s get to it.

What are Instagram Reels?

Reels are short videos of up to 30 seconds that allow you to add music, captions, effects, drawings, and stickers (non-interactive).

How to Make an Instagram Reel?

The most searched question on the internet nowadays is how to make an Instagram reel.  Well! Creating reels is not a big task. Open the Instagram mobile app and click on the plus icon in the upper-right corner to open the Reels camera. Select the option of Reel, and then follow the steps to record or upload original footage.

It is critical for businesses to understand the significance of high-quality and original content. If you want to engage and connect to the target audience your aim should be to produce reels and content that can resonate with them and can help inform your audience. Remember, the quality and consistency of your content are the two main pillars that can make you reach your goal faster. 

How to make reels on Instagram from the gallery?

Make sure the Instagram app is updated to the latest version.

  1. Tap the camera icon at the top-right and go to the “Reels” tab to create a new Reel.
  2. Tap the “Gallery” icon at the bottom-left corner or Swipe on the screen.
  3. Click on the drop-down menu at the top-left corner to upload photos from a specific photo album.
  4. Choose the desired time duration for each photo. To reduce the visible time (from the default 5 seconds) drag the sides of the slider.
  5. To add more photos, repeat the above steps.
  6. After you are done adding all the photos, tap the “Audio” button to add suitable audio to your Reel.

How to make a reel with the existing video?

If you don’t have any fresh content available you can make a new reel by combining existing videos into a new reel. To do so, follow the following steps; 

  1. Open the Instagram app on your Android device or iPhone.
  2. Tap the plus icon at the top of your screen and tap on Reels.
  3. Swipe up the screen to have access to your camera roll.
  4. Select the prerecorded videos that you want to use to make a new Instagram Reel.
  5. After selecting the videos, use the control at the bottom of your screen to trim the video according to your requirements and then tap the checkmark.
  6. Edit the video by adding text,  stickers, a musical soundtrack, etc.
  7. After you are done editing, tap Next, and now you can post the edited video as a Reel to your Instagram feed.


If you want to make your business get noticed, increase your followers, and reach target customers, then start publishing reels regularly. One way to level up your game as an Instagram business is to monitor analytics to get insights. This will help you identify the trending styles, topics, and effects that drive the most engagement. 

For any business, handling social media, creating fresh content, and bringing new content ideas can be a difficult task therefore you can consider hiring a trustworthy Social Media Marketing Company.

Hashe is one such Digital Marketing Company that has an excellent market reputation and many satisfied clients. 

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Last Modified: July 1, 2024 at 5:38 am


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