If you are reading this article, you are someone who uses content marketing strategy to upscale your business. You must already be familiar with keyword research using Google Trends but many people do not know how to use google trends to its full potential.
That is why we decided to write a blog about trends keywords to maximize your knowledge about this fantastic tool. This blog will give you an overview of Google trends and how to use google trends for SEO.
It will also cover some very useful and cool tricks to do Keyword Research For SEO Using Google Trends will help with your content marketing strategy, keyword research, and SEO. But first, let’s just have a quick basic understanding of what Google Trends is.
What Is Google Trends?
Google Trends is a free tool that provides graphs and data based on the popularity of specific searches on YouTube and Google. It helps you to understand what people are searching for based on real-time data. This information plays a significant role in designing an informed marketing strategy.
How to Use Google Trends for SEO and keyword research?
1. Find out Search Volume Trends
If you want to stay relevant as a brand or business you need to make sure your content aligns well with trending topics. Moreover, you need to understand the search volume trends to find the relevant trending keywords. This is a very cool feature that helps you find google popular keyword. It shows a graphical representation of keyword usage over the last year.
This way you will be able to create content around google word usage trends that will automatically make it easier to get ranked.
However, if you use any traditional keyword research tool you will only see raw search volume and not the trend.
2. Search for breakout keywords
Are you wondering what does breakout mean on google trends? Well! You must have noticed that Google sometimes replaces growth percentage with the word “Breakout”. Rising searches represent a list of terms that were searched for with the keyword you entered. For each rising search term, there is a percentage of its growth as compared to the previous time. However, if you see the term “Breakout” written instead of a percentage, it shows that the search term grew by more than 5000%.
However, these are the best keywords because there is not enough competition developed on these keywords yet. But, there is also a downside to this approach. Some of these keywords only perform well in the first month and then die.
Therefore, the smart approach is to not center your entire business strategy on breakout keywords.
3. Figure out relevant topics for blog and video content
There is a tab on Google next to “Related queries” which shows related topics. This tab shows a wide range of relevant topics people are searching for. You can create any type of content including videos, blogs, or social media posts on these highly searched topics. Of course, you will need to drill down relevant keywords for each topic.
4. Look for local search trends
One of the most significant features to look for in the google trends keyword is to check out the interest of your audience depending on the area of your business operation. If you are operating an online business locally you need to incorporate this feature to have a clearer and better understanding of your target audience. Keyword trends differ in different cities, states, and regions of the world therefore staying relevant is the key.
5. Look for novel keyword ideas
Relevancy is directly related to updates. The more updated your content will be the greater relevancy it will have. You can use the “trending searches” feature of Google trends for this purpose. This useful feature shows searches that are all over the internet over the last 24 hours. But, one thing you should keep in mind while using this feature is as a trend develops within a very short time it dies off in an equally short time.
Most of the time, it is not even useful to create content around such keywords but every once in a while, you find some trending keywords that are not that transient. However, make sure to incorporate only those keywords that are relevant to your niche or industry.
Conclusion
A large percentage of businesses use Google Trends. However, it is undoubtedly one of the most useful tools for Keyword Research For SEO but if you are not following the above-mentioned tips then you are not using this tool to its maximum potential.
If you use Google Trend in the right way, it can make your business grow like you never expected. Therefore, if you don’t have sufficient knowledge on how to use Google trends, you can always consider using SEO Services Agency.
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Last Modified: July 1, 2024 at 4:23 am
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