LinkedIn may not be the most appealing social media site on the web, but it is an important place to be if you own a business. Many businesses believe that the network is too formal for their target market. However, that is not the case. On the contrary, it is the most reliable social media platform and an underutilized marketing tool.
Although much of the conversation on LinkedIn occurs on a personal level, do not dismiss the potential of your LinkedIn company page. Your business page can be an invaluable channel for communication and interaction with your community. New features are constantly added to your pages, making them even more helpful in your social media marketing endeavors.
Now comes the most important thing. Is your LinkedIn company page for your business optimized for engagement? If not, then keep reading! Because here, we will share some informative tips to help you optimize your company page to get the most out of it!
8 Ways to optimize your LinkedIn company page
1. Upload High-Quality Profile & Banner Images
Your profile picture is the first thing people see when they search for your business on LinkedIn. So, it is crucial to make a great first impression! Company Pages with profile pictures get 6x more visitors than pages without.
Choosing a LinkedIn profile picture is easy: take the company logo and resize it to fit the platform’s needs.
There aren’t any strict guidelines for how to use this space (apart from some size constraints). Therefore, the cover photo or profile banner above your company emblem allows more room for creativity.
2. Write a persuasive “About Us” section and include pertinent keywords
Your About Us section should tell your brand’s story and let people see the value of your services or products.
This well-optimized section on your business page is a summarized paragraph of not more than 2000 characters. It tells visitors everything they want to know about your company. Use simple and understandable language based on keyword research to communicate your business objectives in words anyone can understand.
It should include information about the following six primary aspects (tailored to the company).
- Who are you?
- Your location.
- The services/products you offer.
- Your values.
- Your brand voice.
- How can people contact you for more information about your business?
Including pertinent keywords will help you optimize the overview and summary to broaden your LinkedIn audience. By using these keywords, LinkedIn can better understand what your business does and place you higher in search results.
3. Share Unique and Valuable Content
Posting meaningful content, like company success stories or milestones, can efficiently help develop an engaged community on LinkedIn.
You may also highlight specific employees as part of your LinkedIn content strategy. Such content attracts new job seekers while enhancing business culture by showcasing existing talent.
You should consider your LinkedIn objectives and adjust your content strategy as necessary. If you want to recruit talent, try disclosing information regarding your corporate benefits. However, posting thought leadership content would be more beneficial if you want to utilize LinkedIn to discover new consumers. Such content may include essays, statistical reports, and opinion articles.
4. Grow Your Audience
There are many ways to increase the audience for your LinkedIn page, including organic growth, paid boosting, and ads.
- You can grow your audience by inviting first-degree Profiles to follow you.
- Target your posts. Make it a goal for your page postings to reach your desired audience organically. Select a specific location, language, company size, or industry, among other targeting criteria, and let LinkedIn target the appropriate audience for your content.
- You can perform paid promotions to grow your page or individual posts from your company page to reach even further.
- Include about three hashtags on your page to appear in those tag feeds. Here, you can respond to and discuss business-related subjects as your brand to increase your exposure to a larger audience.
- One handy feature is you can notify your employees anytime you have new content to post. Ideally, your content should be so appealing that it inspires them to share it with their networks.
- In your email signature, on your company website, and on all of your other social media channels, promote your page whenever you can. Once your Company Page is up and running, announce it loudly and openly, inviting everyone to visit.
4. Build a Career Page
LinkedIn claims that candidates are 1.8 times more likely to apply for a position if they are familiar with the company.
LinkedIn Career Pages, a paid feature, simplifies hiring processes by showing your company culture in its best light.
6. Join Groups to Develop Your Authority and Community
LinkedIn Groups are a great way to connect with people who share your interests, helping your business page grow organically.
Choose a few LinkedIn groups relevant to your industry to start, and then join discussions there!
Build trust and authority by providing helpful input, sharing your experience, or even delivering valuable advice without being overly pushy.
Members are more likely to explore (and follow!) your page if your content in groups is valuable to them.
7. Keep up with the LinkedIn algorithm
Like many social media sites, LinkedIn constantly modifies and improves its algorithm to offer consumers ever-more engaging information. Stay current on the platform’s most recent algorithm to ensure you don’t miss a chance for a tiny boost.
Keep an eye out for launches and beta-testing opportunities to get an edge on the competition. LinkedIn frequently rewards early adopters of new features with a little algorithmic boost.
Read our article to learn about the most recent LinkedIn Algorithm.
8. Host a Virtual Event
Livestream events are a terrific way to establish a community and attract new followers to your page.
You can create a native event landing page using LinkedIn’s virtual event promotion tools, share virtual events conveniently with your followers, and maximize promotion with eye-catching call-to-action buttons and banners.
Attendees get notifications and an email of confirmation before the event. It is easy to communicate with viewers throughout the event using the Livestream chat. LinkedIn also enables you to share stream highlights via the Company Page’s video page following the event.
You can also hire a digital marketing agency to upgrade your digital and social media marketing game! Through excellent social media strategy and creative digital marketing campaigns, Hashe assists brands in strengthening relationships with new and existing customers. We are one of the leading digital marketing services agencies that offer world-class digital marketing solutions and help businesses grow!
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Last Modified: April 25, 2024 at 12:15 pm
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