What is a cover letter?
The cover letter is your chance to show your expertise and what improvement you can bring to the company; consider it a way to market yourself and convince the employer to give you a chance to get interviewed. A cover letter gives employers a better understanding of your experience, expertise, and skills so they can decide if you will be a good fit for their company.
Why is it critical to write a cover letter for digital marketing?
A digital marketing cover letter is a way to pitch your skills to the employer, proving you are the best for a marketing position. The cover letter accompanies the resume; it should showcase who you are, how you are a good fit, why you want the Digital Marketing Specialist job, and how you can contribute to the company and its digital marketing initiatives and campaigns.
If the cover letter becomes successful in intriguing the employer, it will help move you to the next step in the application process.
What to Include in Your Digital Marketing Cover Letter?
The marketing cover letter consists of three parts. In the first part, you will want to include a heading with a personalized greeting, basic contact information, and an engaging introduction. In the second section, brief your relevant digital marketing skills and experience and explain why you are applying. Finally, end with a call to action.
Let’s dig into all three sections, step by step;
Section I
Heading
The first section of the cover letter includes name, phone number, and email address. One can also add links to an online portfolio, website, and LinkedIn page. The heading in the cover letter should match the heading of the resume to give a cohesive look to the application.
Greeting
One pro tip is to address the Hiring Manager by name. It is a proven way to catch their attention. This may involve checking the company website, the job posting, or LinkedIn. If you are not able to find a name, ensure to address it to a specific role, such as “To the Digital Marketing Recruiting Team” Or “Dear Marketing or Hiring Manager.”
Introduction
Hiring Managers do not have time to read each line of a cover letter and they usually prefer to quickly skim through the applications, so it’s critical to make an impression right away. In the introductory paragraph, give a small summary; explain why you are applying for the position and state the key skills you can add to the company.
Section II
Relevant skills and experience
The body of the cover letter highlights your digital marketing experience and skills, including social media sites you have experience with and marketing strategies you are familiar with or have used in the past. Mention all the past accomplishments relevant to the job you are applying for. The best way to address the employer’s concern is to identify the requirements of the job description and explain you have those skills and can add value to the company.
Reasons for applying
An employer looks at multiple aspects when hiring a new employee. Ensure to address all of it, explain why you want to have this job, what difference you can make and why the company needs you. Share your passion for the position and how it aligns with your goals and values.
Section III
Closing
Reiterate your interest by asking the employer to chat or meet so you can further discuss the role. End the cover letter graciously and always thank the employer for their time.
A Digital Marketing Specialist Cover Letter
There are best practices that you can follow to write a successful Digital Marketing Specialist cover letter;
- State the position you are applying to while introducing yourself in an engaging way
- Highlight the relevant experience and expertise
- Explain what sets you apart and why you are a good fit
- In the end, add a clear call to action and close graciously
Getting Started – What Is the Purpose of the Cover Letter?
The purpose of a cover letter is to give employers a better understanding of your experiences and skills and whether you would be a good fit for their company. The cover letter is your chance to give some context about your digital marketing experience and to show your personality. Think of it as a way to convince employers and market yourself to move forward to the next stage.
How to Create an Outline for a Digital Marketer Cover Letter
You can follow this general structure to create an outline for a Digital Marketer Cover Letter;
- Heading, including your contact information and name
- Date
- The Hiring Manager’s title and name, and the company’s address and name
- Greeting
- Introductory paragraph
- Body paragraph(s)
- Ending or closing paragraph
- Sign off
Digital Marketer Cover Letter Examples
There are many different ways to write a Digital Marketer Cover Letter, we have highlighted some cover letter examples to help get you started.
Digital Marketer Cover Letter Example
Dear Sir or Madam,
I have been wanting to work with XYZ Company for years, as a UX Designer. Your recent marketing campaign inspired me as a marketing consultant. I think my experience in, managing social media channels and executing marketing campaigns would make me a great addition to your team.
My experience in creating seamless marketing campaigns can help to gain potential clients. At XYZ Company, I was responsible for the in-house marketing campaigns alongside graphic designers, copywriters, and SEO specialists.
I admire XYZ Company’s innovative marketing approach. Therefore, I would be thrilled to join XYZ Company and polish my skills.
I look forward to delivering effective and successful marketing campaigns for XYZ Company’s clients. I have attached my portfolio and resume. Please feel free to contact me at me@myuxdesignerwebsite.com or 555-555-5555. Thank you kindly for your kind consideration and time. I hope to hear back from you soon.
Thank you,
GuestConclusion
Cover letters play a significant role in leaving an impression on the employer. While a resume provides an overview of the experience and skills, the cover letter is an opportunity for the candidate to express their personality through paper. Depending on the skill level and writing style, one can get really creative with how they let their personality showcase through a cover letter.
Regardless, of how skilled one is, it’s important to keep the cover letter concise and the content impactful. Ensure to sound professional.
However, if you want to write a convincing cover letter follow this guide. We have covered all the critical details that a fine cover letter has. Moreover, you can find many digital marketing cover letter examples or sample marketing cover letters to help yourself write one.
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Last Modified: June 28, 2024 at 10:31 am
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