Walmart has quietly added a new wave of Onn-branded televisions powered by Google TV, and the lineup includes both bargain-priced 4K sets and a more design-focused model called “The Fresco.” Prices begin at $248 for the entry-level 55-inch model and climb to $698 for the largest Fresco variant, putting Walmart squarely in the mix with other Google TV TV makers while undercutting many premium alternatives.
A new Google TV push from Walmart’s Onn brand
Walmart is no stranger to selling house-brand televisions, and its Onn label has already appeared on a range of sets over the years. Some earlier Onn TVs used Vizio’s Cast OS, but new listings spotted earlier this year hinted that a fresh batch would switch to Google TV. That appears to have happened, with Walmart now offering multiple Onn sets that run Google’s TV platform out of the box.
The launch is especially notable because Walmart bought Vizio not all that long ago, giving the retailer more control over its TV strategy. Even so, the newly listed models are presented under the Onn name and lean heavily on Google TV rather than a custom Walmart interface.
The low-cost QLED models start at $248
The most straightforward additions are two 4K UHD QLED TVs aimed at shoppers looking for the lowest possible price without dropping down to basic 1080p hardware. Walmart is selling a 55-inch model for $248 and a 65-inch version for $358.
Both sets include 60Hz panels, Dolby Vision support, and three HDMI ports. They also ship with a modified version of the same remote used on Walmart’s Google TV streaming dongles. Walmart did not provide details on dimming zones or other display-specific specifications, so it is difficult to judge how advanced the panels are beyond the headline features. Still, on paper, the combination of QLED, 4K UHD, Dolby Vision, and Google TV at this price range is aggressive.
- 55-inch Onn Smart TV with Google TV: $248
- 65-inch Onn Smart TV with Google TV: $358
- 4K UHD QLED panels
- 60Hz refresh rate
- Dolby Vision support
- Three HDMI ports
For shoppers who mainly want a budget-friendly streaming TV and do not need advanced gaming features or a high refresh rate, these sets could be among the most competitive options in Walmart’s own lineup.
“The Fresco” aims at the lifestyle TV market
More interesting than the low-cost models, though, is Walmart’s attempt to build a rival to Samsung’s “The Frame” series. Walmart Onn is the latest brand, following names such as TCL and Hisense, to use Google TV as the foundation for an art-focused television.
Walmart calls its version “The Fresco,” and it comes in 55-inch and 65-inch sizes. The display uses an anti-glare matte finish and is wrapped in a faux wood frame available in either “Walnut” or “Golden Brown.” The sets look slimmer and more modern than the cheaper Onn TVs, with a more decorative design intended to blend into a room when not actively in use.
The Fresco also comes with a unique remote, and the frame can be removed. According to Walmart’s listing details, the frame is held together with magnets. The company also says a “telescopic hanger” wall mount appears to be included, reinforcing the set’s gallery-style positioning.
Gallery Mode and artwork features
As with other art TVs, the key feature is “Gallery Mode,” which can cycle through artwork or personal photos. That puts The Fresco in direct competition with TVs designed to double as wall art, rather than just a screen for movies and sports.
Walmart also highlights Apple AirPlay support on The Fresco, a feature not mentioned on the lower-end QLED models. Like the cheaper sets, The Fresco includes Dolby Vision, 4K UHD resolution, QLED technology, and three HDMI ports.
- 55-inch The Fresco in Walnut: $548
- 55-inch The Fresco in Golden Brown: $548
- 65-inch The Fresco in Walnut: $698
- 65-inch The Fresco in Golden Brown: $698
- Anti-glare matte display finish
- Faux wood frame with magnetic attachment
- Gallery Mode for artwork or personal photos
- Apple AirPlay support
- Three HDMI ports
At $548 for the 55-inch model and $698 for the 65-inch version, The Fresco is not a budget TV in the same sense as the basic Onn sets. But compared with some premium lifestyle televisions, the pricing is still aggressive, especially if the picture quality and finish hold up in everyday use.
Early reaction appears positive, but with a caveat
Walmart’s early review program was active for The Fresco, and the initial response was described as widely positive. That said, those impressions should be treated cautiously, since they were not from actual buyers. The broader question is how these TVs perform once they are in homes, where panel quality, motion handling, anti-glare behavior, and build quality matter more than the product pages suggest.
Even with that uncertainty, the lineup is notable for how strongly it leans into Google TV across both value and design-oriented models. Walmart appears to be using Google’s software as a core selling point, whether the customer wants a no-frills living-room TV or something meant to masquerade as art on the wall.
Why the launch matters
Google TV has increasingly become the common software layer for smart televisions, but Walmart’s move is still noteworthy because of its scale and pricing. The retailer can place these models in front of a huge national audience, and its Onn branding gives it a way to compete in categories that once seemed reserved for more established TV makers.
The launch also suggests Walmart is willing to push beyond basic streaming hardware and into full TV ownership, especially after acquiring Vizio. While the new Onn sets do not appear to be tied to Vizio’s software in this release, the broader strategy is clear: Walmart wants to sell not just streaming devices and accessories, but the entire screen.
For now, the headline numbers are easy to understand. If you want the cheapest entry point, Walmart’s new 55-inch Google TV set starts at $248. If you want a more stylish option with an anti-glare finish and art display features, The Fresco starts at $548. Either way, Walmart is making a clear statement that Google TV is a platform it intends to use across multiple product tiers.
Source: Original report
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Last Modified: July 7, 2026 at 9:32 pm
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