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spotify finally brings video podcasts and music Spotify has introduced a significant update to its Apple TV app, enhancing the viewing experience for users by incorporating video podcasts and music videos.

spotify finally brings video podcasts and music

Overview of the Update

Spotify has announced a redesigned version of its Apple TV app, claiming it has been “rebuilt from the ground up for a faster, smarter, more visual experience.” This update marks a crucial step in Spotify’s ongoing efforts to enhance its platform and compete with other streaming services. The tvOS version of the Spotify app is not only gaining several features that have already been available on mobile but also introduces some highly anticipated additions, including video podcasts and music videos.

Availability of the Update

While some users have had early access to the updated app for a few days, the new version is now available for download to all users via Apple’s App Store. For those devices that utilize automatic updates, the new experience should be rolled out by mid-November. This staggered rollout allows Spotify to monitor the performance of the app and address any issues that may arise as more users begin to utilize the updated features.

User Feedback and Historical Context

Prior to this update, users of the older version of Spotify’s tvOS app expressed their dissatisfaction on various online forums, including Reddit. Complaints ranged from frustrating navigation to the absence of features that had long been available on the Google TV version of the app. The previous iteration of the app was often criticized for its lack of user-friendly design and limited functionality, which led to a less-than-optimal viewing experience. The latest update appears to directly address these concerns, aiming to provide a more cohesive and enjoyable user experience.

Key Features of the Updated App

The most notable additions to the Spotify Apple TV app include:

Video Podcasts: Users can now watch their favorite podcasts in video format, enhancing the overall engagement with the content.
Music Videos: Although music video access is not yet available in the US or Canada, the feature has been rolled out in 97 different markets worldwide, offering a limited catalog for Spotify Premium subscribers.
Playback Speed Adjustment: Users can adjust the playback speed for video podcasts, allowing for a customized viewing experience.
Queue Management: The app now includes features for managing music queues, making it easier for users to organize their listening experience.
Seamless Playback: The updated app promises a smoother playback experience, reducing interruptions and enhancing user satisfaction.
Song Lyrics: Users can now view lyrics while listening to their favorite tracks, adding an interactive layer to the music experience.
Spotify DJ: This feature uses AI to recommend what to listen to next, personalizing the music experience based on user preferences.
Spotify Connect: Users can control playback on their Apple TV using their smartphone or tablet through the mobile app, providing a convenient way to manage their listening experience.

Implications of the Update

The introduction of video podcasts and music videos is a strategic move for Spotify, as it seeks to diversify its content offerings and attract a broader audience. By incorporating video content, Spotify is positioning itself as a more comprehensive entertainment platform, competing not only with music streaming services but also with video platforms like YouTube and Netflix.

Market Expansion and Global Reach

While the music video feature is not yet available in North America, its rollout in 97 other markets indicates Spotify’s commitment to expanding its global reach. This strategic decision could potentially attract new subscribers in regions where video content is in high demand. The limited catalog for Spotify Premium subscribers also encourages users to upgrade their plans, thereby increasing revenue for the company.

Partnerships and Future Content

Earlier this month, Spotify’s podcast studio announced a partnership with Netflix and The Ringer to bring 16 video podcast series to the streaming platform in the US starting in 2026. This collaboration includes popular shows such as The Bill Simmons Podcast and programs focused on the NFL, NBA, Fantasy Football, and Formula 1. Such partnerships not only enhance Spotify’s content library but also position the platform as a key player in the podcasting space.

Stakeholder Reactions

The response from users and industry experts has been largely positive, with many expressing excitement about the new features. Users have noted that the ability to watch video podcasts and music videos on a larger screen significantly enhances their viewing experience. Industry analysts have also pointed out that this update could help Spotify retain existing subscribers while attracting new ones, particularly those who prefer video content.

Challenges Ahead

Despite the positive reception, Spotify faces challenges as it rolls out these new features. The company must ensure that the video content is of high quality and that the app functions seamlessly across various devices. Any technical glitches or content issues could lead to user dissatisfaction, undermining the benefits of the update.

Competition in the Streaming Space

As Spotify expands its offerings, it enters a competitive landscape filled with established players like Apple Music, YouTube, and Amazon Music. Each of these platforms has its unique strengths, and Spotify will need to continuously innovate to maintain its market position. The addition of video content is a step in the right direction, but the company must also focus on user experience and content quality to stand out in a crowded market.

Conclusion

The redesigned Spotify Apple TV app represents a significant advancement for the platform, particularly with the introduction of video podcasts and music videos. By addressing user complaints and incorporating new features, Spotify aims to enhance the overall user experience and solidify its position in the competitive streaming market. As the rollout continues, it will be essential for Spotify to monitor user feedback and make necessary adjustments to ensure that the app meets the evolving needs of its audience.

Source: Original report