sonos super bowl sale knocks hundreds off Sonos has launched a significant sale on its audio products, offering discounts of up to 20 percent on a range of popular items just in time for the Super Bowl.
sonos super bowl sale knocks hundreds off
Overview of the Sale
While Sonos may not be the first brand that comes to mind when thinking about the Super Bowl, it has established a tradition of offering discounts on its audio gear during this time. This year, the company is providing substantial savings on many of its marquee products, including soundbars and standalone speakers. These devices can be paired together to enhance sound quality and distribute audio throughout the home, making them an attractive option for those looking to elevate their listening experience.
The sale runs through February 16th and includes popular models such as the Era 100 and Era 300 speakers, the Beam and Arc Ultra soundbars, and a selection of wireless subwoofers. The discounts are noteworthy, as some of them match or even exceed the current prices of Sonos’ certified refurbished gear, making this an opportune time for consumers to invest in high-quality audio equipment.
Featured Products and Discounts
Sonos Era 100
The Sonos Era 100 is widely regarded as one of the best smart speakers in its price range. In a 2023 review, it received praise for its stereo sound playback and improved bass response compared to its predecessor, the Sonos One. This model supports both Bluetooth and Wi-Fi connectivity, providing flexibility for users who may prefer wired audio sources via USB-C.
Typically retailing for $219, the Era 100 is currently available for $179 at Sonos, Amazon, and Best Buy. This price point makes it an attractive option for consumers looking for a feature-rich smart speaker without breaking the bank.
Sonos Era 300
For those seeking a more powerful audio experience, the Sonos Era 300 offers a modern take on the Sonos Five. This speaker is designed to deliver larger sound and specializes in spatial audio, which can create an immersive listening experience when paired with the right content. However, it is worth noting that not all Dolby Atmos tracks are mixed equally, which can affect the overall experience.
The Era 300 also features Bluetooth and Wi-Fi connectivity, along with line-in options via USB-C. While our review indicated that stereo playback could be a weak point compared to its predecessor, the Era 300 remains a compelling choice for those who prioritize immersive sound. During the sale, it is priced at $379, down from its regular price of $479, making it a strong contender for consumers looking to upgrade their audio setup.
Sonos Beam (Gen 2)
Shifting focus to soundbars, the second-generation Sonos Beam is currently available for $369, reduced from its original price of $499. Although it may not be the most feature-rich soundbar in its price range, its ability to integrate seamlessly with other Sonos products and its improved soundstage over the first generation make it a worthwhile consideration.
The Beam’s standout feature is its support for Dolby Atmos, although it should be noted that this is a virtualized effect, as the soundbar lacks upward-firing speakers that would enhance vertical sound effects. Additionally, the Beam has limited physical connectivity options, featuring only a power plug, an HDMI eARC port, and an Ethernet jack. For users looking to connect the Beam to their TV or receiver via optical audio, an additional HDMI-to-optical adapter is required, which costs around $25.
Sonos Arc Ultra
The Arc Ultra represents a significant upgrade over the Beam, offering a more immersive audio experience at a higher price point. Currently priced at $899, down from $1,099, this soundbar is available at Amazon, Best Buy, and Sonos. Reviewers have noted that the Arc Ultra’s bass improvements allow it to stand alone without the need for an additional wireless subwoofer, making it a versatile option for various setups.
In addition to its superior sound quality, the Arc Ultra also features Bluetooth connectivity, which was absent in the original Arc model. Users can further enhance their audio experience by connecting other Sonos speakers, although it is important to note that older models like the Play:1 and Play:3 are not compatible for surround sound setups.
Sonos Sub 4
For those considering the Beam or Arc Ultra, adding a subwoofer can significantly enhance performance. The Sonos Sub 4 is the high-end option, currently priced at $759 during the sale, down from $899. While this price is steep for a subwoofer, it offers flexibility in placement, as it can be positioned either horizontally or vertically to suit the room’s layout.
Despite its high cost, the Sub 4 is designed to deliver exceptional bass performance, making it a valuable addition for audiophiles or those who enjoy a more robust sound experience. This subwoofer is particularly appealing for users who want to create a surround sound system without compromising on audio quality.
Sonos Sub Mini
For consumers looking for a more budget-friendly option, the Sonos Sub Mini is available for $399, reduced from its original price of $499. While this model is still relatively expensive for a subwoofer, it addresses a gap in Sonos’ lineup, providing a more affordable alternative for those who may not want to invest in the higher-end Sub 4.
In our review, we found that while the Sub Mini may not be ideal for filling large rooms with bass, it performs adequately for most other applications. One of its standout features is its force-canceling design, which minimizes floor vibrations, making it an excellent choice for users concerned about disturbing neighbors or other household members.
Implications for Consumers
The timing of this sale is particularly strategic, coinciding with the Super Bowl, a period when many consumers are looking to enhance their home entertainment systems. The discounts on Sonos products provide an opportunity for audiophiles and casual listeners alike to invest in high-quality audio equipment at reduced prices. As the demand for immersive audio experiences continues to grow, Sonos’ offerings are well-positioned to meet consumer needs.
Moreover, the ability to pair multiple Sonos devices together allows users to create a customized audio environment tailored to their preferences. This flexibility is a significant selling point for consumers who may be looking to build a comprehensive home audio system over time.
Stakeholder Reactions
Reactions from consumers and industry experts regarding Sonos’ Super Bowl sale have been largely positive. Many customers appreciate the opportunity to purchase high-quality audio equipment at a discount, especially given the rising costs of consumer electronics. The sale has also garnered attention from tech reviewers and audio enthusiasts, who are keen to explore the features and performance of the discounted products.
Industry analysts have noted that Sonos’ strategy of offering discounts during high-traffic shopping periods like the Super Bowl is a smart move, as it aligns with consumer behavior and maximizes sales potential. By providing significant savings on popular products, Sonos is likely to attract new customers while retaining existing ones.
Conclusion
Sonos’ Super Bowl sale presents a valuable opportunity for consumers to invest in high-quality audio gear at reduced prices. With discounts on a range of products, including the Era 100, Era 300, Beam, Arc Ultra, and various subwoofers, there is something for everyone looking to enhance their audio experience. As the demand for immersive sound continues to rise, Sonos remains a key player in the audio market, offering innovative solutions that cater to diverse consumer needs.
Source: Original report
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Last Modified: January 31, 2026 at 5:42 pm
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