sonos super bowl sale knocks hundreds off Sonos is offering significant discounts on its audio products in conjunction with the Super Bowl, making it an opportune time for consumers to enhance their home audio experience.
sonos super bowl sale knocks hundreds off
Overview of Sonos’ Super Bowl Sale
Although Sonos is not typically associated with the Super Bowl, the company has established a tradition of offering discounts on its audio gear around this time each year. This year, Sonos is providing a 20 percent discount on many of its flagship products, including soundbars and standalone speakers. These products can be paired together to create a more immersive sound experience throughout the home.
The sale runs through February 16th and includes popular models such as the Era 100 and Era 300 speakers, the Beam and Arc Ultra soundbars, and a selection of wireless subwoofers. Notably, some of these discounts are comparable to or even lower than the prices of Sonos’ certified refurbished gear, making this sale particularly attractive for potential buyers.
Featured Products and Discounts
Sonos Era 100
The Sonos Era 100 is considered one of the best smart speakers available in its price range. In a review conducted in 2023, the Era 100 received high praise for its stereo sound playback and improved bass response compared to its predecessor, the Sonos One. This model supports both Bluetooth and Wi-Fi connectivity, as well as line-in audio via USB-C, allowing users to connect wired audio sources easily.
Typically priced at $219, the Era 100 is currently available for $179 at Sonos, Amazon, and Best Buy. This price point makes it an appealing option for consumers looking for a feature-rich smart speaker without breaking the bank.
Sonos Era 300
Next in line is the Sonos Era 300, which serves as a modern interpretation of the Sonos Five. This model is designed to deliver a more expansive sound experience, particularly excelling in spatial audio. However, it is important to note that not all Dolby Atmos tracks are mixed to the same standard, which can affect the listening experience.
Like the Era 100, the Era 300 offers Bluetooth and Wi-Fi wireless connections, as well as USB-C line-in capabilities. Despite some shortcomings in stereo playback compared to its predecessor, the Era 300 is still a strong contender for those seeking an immersive audio experience. During the sale, the Era 300 is priced at $379, down from its original price of $479.
Sonos Beam (Gen 2)
Moving on to soundbars, the second-generation Sonos Beam is currently available for $369, reduced from its original price of $499. While it may not be the most feature-rich soundbar in its price range, the Beam’s ability to integrate seamlessly with other Sonos products and its enhanced soundstage compared to the first-generation model make it a worthwhile consideration.
The Beam features Dolby Atmos, which is its standout feature, although it should be noted that the sound is virtualized due to the absence of upward-firing speakers that would allow for true vertical sound effects. The Beam has limited physical connectivity options, including just a power plug, an HDMI eARC port, and an Ethernet jack. For those wishing to connect the Beam to a TV or receiver via optical audio, a separate $25 HDMI-to-optical adapter will be necessary.
Sonos Arc Ultra
The Arc Ultra is a more advanced soundbar compared to the Beam, boasting a price of $899, down from $1,099. Reviewers have noted significant improvements in bass performance, making the Arc Ultra capable of standing alone without the need for an additional wireless subwoofer. This model also offers more immersive sound quality and includes Bluetooth connectivity, which was absent in the original Arc model.
The Arc Ultra’s sound can be further enhanced by connecting additional Sonos speakers, although it’s worth mentioning that older models like the Play:1 and Play:3 are not compatible for surround sound setups. This soundbar is an excellent option for consumers looking for a high-quality audio experience.
Sonos Sub 4
For those considering the Beam or Arc Ultra, the addition of a Sonos subwoofer can significantly enhance performance. The Sub 4 is Sonos’ premium subwoofer option, currently priced at $759 during the sale, down from $899. While this price is steep for a subwoofer, particularly when many surround sound systems include one at no extra cost, the Sub 4 offers versatility in placement, as it can be positioned either horizontally or vertically to suit the room’s layout.
Sonos Sub Mini
For consumers looking for a more budget-friendly option, the Sonos Sub Mini is available for $399, reduced from $499. While still considered expensive for a subwoofer, the Sub Mini fills a gap that many Sonos loyalists have been asking for, as it provides an alternative to the higher-priced Sub 4. In a review, the Sub Mini was noted as being less effective for filling larger rooms with bass but was deemed sufficient for most other applications.
One of the unique features of the Sub Mini is its force-canceling design, which helps to reduce floor vibrations. This can be particularly beneficial for those concerned about disturbing neighbors or other household members while enjoying their audio experience.
Consumer Implications and Market Context
The timing of Sonos’ Super Bowl sale is strategic, as many consumers are looking to enhance their home entertainment systems in preparation for the big game. With the rise of streaming services and the increasing popularity of home theaters, the demand for high-quality audio products has surged. Sonos’ discounts provide an opportunity for consumers to invest in premium audio gear at a more accessible price point.
Moreover, the audio market has become increasingly competitive, with numerous brands vying for consumer attention. By offering significant discounts, Sonos not only attracts new customers but also reinforces brand loyalty among existing users. The ability to pair products within the Sonos ecosystem is a significant selling point, as it allows users to create a customized audio experience tailored to their specific needs.
Stakeholder Reactions
Reactions to Sonos’ Super Bowl sale have been largely positive, with consumers expressing excitement over the discounts available on high-quality audio gear. Many users have taken to social media to share their experiences and recommendations, further amplifying interest in the sale. Industry analysts have noted that such promotions are essential for maintaining market share in a competitive landscape, particularly as more brands enter the audio space.
Retailers like Amazon and Best Buy have also benefited from the sale, as they are offering the same discounts on Sonos products. This collaboration between Sonos and major retailers enhances visibility and accessibility, making it easier for consumers to take advantage of the deals.
Conclusion
Sonos’ Super Bowl sale presents a valuable opportunity for consumers looking to upgrade their audio systems with premium products at reduced prices. With discounts on a range of popular models, including the Era 100, Era 300, Beam, Arc Ultra, and various subwoofers, there is something for everyone. As the demand for high-quality audio continues to grow, Sonos remains a key player in the market, offering innovative solutions that cater to the evolving needs of consumers.
Source: Original report
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Last Modified: January 31, 2026 at 4:45 am
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