oreo-maker mondelez will use ai for tv Mondelez, the renowned snack food giant, is set to revolutionize its advertising strategy by integrating generative AI technology into its marketing efforts, with plans to launch AI-generated TV ads in the near future.
oreo-maker mondelez will use ai for tv
Investment in AI Technology
Jon Halvorson, Mondelez’s global senior vice president of consumer experience, revealed that the company has invested over $40 million in an advanced AI video tool. This significant financial commitment underscores Mondelez’s ambition to leverage cutting-edge technology to enhance its marketing capabilities. The AI tool is designed to dramatically reduce production costs, potentially halving the expenses typically associated with creating high-quality advertisements.
The strategic implementation of this technology is not merely a cost-cutting measure; it reflects a broader trend within the advertising industry. As companies face increasing pressure to optimize budgets while maintaining effective marketing strategies, AI presents a viable solution. By automating certain aspects of content creation, businesses can allocate resources more efficiently, allowing for greater flexibility in their advertising campaigns.
Timeline for AI-Generated Ads
According to Halvorson, the AI-generated TV ads are expected to be ready for airing in time for the 2026 holiday season. This timeline positions Mondelez to potentially showcase its innovative advertising approach during high-profile events, such as the Super Bowl in 2027. The Super Bowl is renowned for its extravagant commercials, making it an ideal platform for launching a new advertising strategy.
Halvorson emphasized that the company is not starting from scratch; Mondelez has already begun utilizing the AI tool for other marketing initiatives. For instance, the company has successfully employed the technology to create social media content for its popular Chips Ahoy cookies and Milka chocolate brands. This initial foray into AI-generated content has provided valuable insights and experience that will inform the upcoming television campaigns.
Expanding AI Applications
In addition to TV ads, Mondelez plans to utilize the AI tool to design online product pages for its iconic Oreo cookies, with a rollout scheduled for November. This move highlights the versatility of generative AI in various facets of marketing, from social media engagement to e-commerce optimization. By enhancing online product pages, Mondelez aims to create a more engaging and visually appealing shopping experience for consumers.
The decision to incorporate AI into these diverse marketing channels reflects a growing recognition of the technology’s potential to enhance brand visibility and consumer interaction. As e-commerce continues to expand, optimizing online presence becomes increasingly critical for brands seeking to capture consumer attention in a crowded marketplace.
Industry Trends and Challenges
The adoption of AI in advertising is not unique to Mondelez. Many companies are exploring similar strategies to streamline their marketing efforts and reduce costs. However, the results of AI-generated content have been mixed. For example, Coca-Cola’s AI-generated Christmas ads in 2022 faced significant backlash online, with critics labeling them as “soulless” and “creepy.” This incident serves as a cautionary tale for Mondelez and other companies venturing into AI-generated advertising.
As brands increasingly rely on AI for content creation, they must navigate the delicate balance between efficiency and authenticity. While AI can produce visually appealing content at a fraction of the cost, it may lack the emotional resonance that traditional advertising often conveys. The challenge lies in ensuring that AI-generated content aligns with brand values and effectively engages consumers.
Stakeholder Reactions
The announcement of Mondelez’s plans has elicited a range of reactions from industry stakeholders. Some marketing experts view the move as a forward-thinking strategy that aligns with current technological advancements. They argue that embracing AI can provide a competitive edge in a rapidly evolving advertising landscape.
Conversely, there are concerns regarding the potential implications of relying heavily on AI for creative processes. Critics argue that while AI can enhance efficiency, it may also dilute the creative essence of advertising. The unique human touch that often resonates with consumers could be compromised if brands prioritize automation over authenticity.
The Future of AI in Advertising
As Mondelez prepares to launch its AI-generated TV ads, the broader advertising industry will be closely watching the outcomes. The success or failure of these campaigns could influence how other companies approach AI in their marketing strategies. If Mondelez’s efforts yield positive results, it may pave the way for further adoption of AI technologies across the industry.
Moreover, the implications of AI in advertising extend beyond cost savings and efficiency. The technology has the potential to reshape consumer experiences by delivering personalized content tailored to individual preferences. As AI algorithms become more sophisticated, brands may be able to create highly targeted campaigns that resonate with specific audience segments.
Conclusion
Mondelez’s foray into AI-generated advertising marks a significant shift in the company’s marketing strategy. By investing in generative AI technology, the snack food giant aims to reduce production costs while enhancing its advertising capabilities. As the company prepares to launch AI-generated TV ads in the coming years, it will be essential to monitor the impact of this initiative on consumer engagement and brand perception.
While the potential benefits of AI in advertising are substantial, the challenges associated with maintaining authenticity and emotional resonance remain critical considerations. The success of Mondelez’s AI-driven campaigns could serve as a benchmark for the industry, influencing how brands leverage technology to connect with consumers in an increasingly digital world.
Source: Original report
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Last Modified: October 24, 2025 at 6:38 pm
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