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at and t s new home security AT&T has unveiled its new smart home security system, Connected Life, which integrates Google Home technology and aims to provide reliable security even during power or internet outages.

at and t s new home security

Overview of Connected Life

AT&T’s Connected Life is a comprehensive smart home security solution designed to offer users a seamless experience in monitoring and protecting their homes. Priced at $699 for the advanced kit, this offering is built around the Google Home ecosystem, which allows for easy integration with various smart devices. The system is designed to be self-installed, making it accessible for a wide range of consumers who may not have technical expertise.

Key Features

The Connected Life system includes a variety of devices aimed at enhancing home security and automation. Here are the primary components included in the advanced kit:

Smart Cameras: The kit features smart home cameras from Google Nest, known for their high-quality video and reliable performance. These cameras can be accessed remotely via a smartphone app, allowing users to monitor their homes in real-time.
Security Hardware: The system incorporates security hardware from Abode, a company recognized for its innovative home security solutions. This hardware includes door/window sensors, motion detectors, and a central hub that connects all devices.
Professional Monitoring: Users have the option for professional monitoring services, which provide an additional layer of security. This service ensures that trained professionals are available to respond to alerts and emergencies.
Power and Internet Resilience: One of the standout features of Connected Life is its ability to continue functioning during power or internet outages. This resilience is crucial for maintaining security when traditional systems may fail.

Background and Context

The launch of Connected Life marks AT&T’s renewed focus on the home security market after the discontinuation of its previous service, Digital Life, in 2022. Digital Life was a 3G-based home automation and security service that debuted in 2013 but ultimately failed to gain significant traction in a competitive market. The decision to shut down Digital Life was influenced by the rapid evolution of smart home technology and changing consumer preferences.

In contrast, Connected Life leverages the advancements made in smart home technology, particularly the integration of Google Home’s APIs. Google launched these APIs last year, enabling developers to create more sophisticated smart home solutions. This move has not only benefited AT&T but also other companies in the sector, such as ADT, which recently introduced its own security system, ADT Plus, utilizing similar technology.

Market Implications

The introduction of Connected Life comes at a time when the demand for smart home security solutions is on the rise. Consumers are increasingly looking for systems that offer convenience, reliability, and advanced features. The integration of Google Home technology positions Connected Life as a competitive player in the market, appealing to tech-savvy consumers who prioritize smart home integration.

Moreover, the ability to maintain functionality during outages addresses a significant concern for many homeowners. Traditional security systems often rely heavily on internet connectivity and power supply, leaving homes vulnerable during outages. By offering a solution that remains operational under these circumstances, AT&T is likely to attract customers who prioritize security above all else.

Stakeholder Reactions

The launch of Connected Life has garnered attention from various stakeholders in the technology and home security sectors. Industry analysts have noted that AT&T’s partnership with Google and Abode could set a new standard for smart home security solutions. The collaboration allows AT&T to leverage Google’s extensive ecosystem while benefiting from Abode’s expertise in security hardware.

Consumers have also expressed interest in the new offering, particularly due to its self-installation feature and the promise of professional monitoring. Many potential users appreciate the flexibility of being able to set up the system without needing to hire a technician, which can often add to the overall cost of home security solutions.

Competitive Landscape

AT&T is entering a competitive landscape with several established players in the smart home security market. Companies like Ring, ADT, and SimpliSafe have already made significant inroads with their own offerings. Ring, for example, has built a strong brand around its video doorbells and security cameras, while ADT has a long-standing reputation in the security industry.

To differentiate itself, AT&T will need to emphasize the unique features of Connected Life, particularly its resilience during outages and its integration with Google Home. Additionally, the pricing strategy will be crucial; at $699 for the advanced kit, AT&T must ensure that the value proposition is clear to consumers who may be weighing multiple options.

Future Prospects

Looking ahead, AT&T’s Connected Life could pave the way for further innovations in the smart home security sector. As technology continues to evolve, there is potential for additional features and integrations that could enhance the user experience. For instance, future updates could include advanced AI capabilities for threat detection or enhanced automation features that allow users to customize their security settings based on their lifestyle.

Furthermore, as more consumers adopt smart home technology, the demand for integrated solutions like Connected Life is likely to grow. AT&T’s ability to adapt to changing consumer preferences and technological advancements will be critical in maintaining its position in the market.

Conclusion

AT&T’s Connected Life represents a significant step forward in the company’s efforts to establish itself in the home security market. By combining Google Home technology with Abode’s security hardware, AT&T aims to offer a robust solution that meets the evolving needs of consumers. As the demand for smart home security solutions continues to rise, Connected Life could play a pivotal role in shaping the future of home security.

Source: Original report