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asus gives its 4 000 creator laptop Asus has unveiled its latest high-end creator laptop, the ProArt P16, featuring cutting-edge technology aimed at professionals and creatives.

asus gives its 4 000 creator laptop

Introduction to the ProArt P16

The Asus ProArt P16 laptop is set to make waves in the creator community with its impressive specifications and features. Designed to compete directly with Apple’s 16-inch MacBook Pro, this laptop is equipped with Nvidia’s top-tier RTX 5090 mobile GPU and a stunning 16-inch 3840 x 2400 tandem OLED touchscreen. This screen is capable of achieving a remarkable brightness of up to 1,600 nits in HDR, alongside a 120Hz refresh rate with variable refresh rate (VRR) support. The anticipated launch price for this flagship model is $3,999.99, with availability expected at Best Buy and directly from Asus in mid-October internationally and in December in the United States.

Key Specifications and Features

The ProArt P16 is not just about its GPU and display; it boasts a robust set of specifications that cater to the needs of creative professionals:

Processor: The laptop is powered by the AMD Ryzen AI 9 HX 370 CPU, which is consistent with the 2024 model.
Memory: It features a substantial 64GB of LPDDR5X RAM, ensuring smooth multitasking and performance for demanding applications.
Storage: The P16 offers an impressive 4TB of SSD storage, achieved through two 2TB NVMe drives, providing ample space for large files and projects.
Connectivity: The laptop is equipped with Wi-Fi 7 and Bluetooth 5.4, ensuring fast and reliable wireless connections.
Ports: A variety of ports are available, including one 40Gbps USB4, one 10Gbps USB-C 3.2 Gen 2, two 10Gbps USB-A 3.2 Gen 2, HDMI 2.1, a 3.5mm audio jack, and an SD Express 7.0 card slot.

Design and Build Quality

In terms of design, the ProArt P16 maintains a sleek and professional aesthetic, coming in an all-black finish. It is relatively thin at 14.9mm (0.59 inches) and weighs 1.95kg (4.3 pounds), making it portable enough for creative professionals who are often on the go. This design philosophy aligns with Asus’ previous models, particularly the Intel-based ROG Zephyrus G16, which also targets gamers and creators alike.

Thermal Management and Performance

While the ProArt P16 is designed for high performance, it is important to consider thermal management. The laptop’s RTX 5090 GPU is rated for a total graphics power (TGP) of up to 120W, with the potential to reach 150W according to Nvidia’s specifications. This means that under heavy loads—such as when running resource-intensive creative applications or graphically demanding games—users may experience some thermal throttling. This has been a common issue with previous models in the Zephyrus line, which are known for their performance but can struggle with heat management during extended use.

Display Technology

The standout feature of the ProArt P16 is undoubtedly its display. The tandem OLED touchscreen not only offers a high resolution of 3840 x 2400 but also enhances the user experience with its vibrant colors and deep blacks. The 1,600 nits brightness capability in HDR makes it suitable for outdoor use and ensures that content creators can accurately assess their work in various lighting conditions. The 120Hz refresh rate with VRR support also enhances the overall experience, making animations and transitions smoother, which is particularly beneficial for video editing and graphic design.

Creative Features

Asus has tailored the ProArt P16 to meet the specific needs of creators. One of the notable features is the Asus DialPad, a ring-shaped dial integrated into the trackpad. This innovative tool allows for precise control of sliders in creative applications, such as those from Adobe. This feature can significantly enhance workflow efficiency, enabling users to make adjustments quickly without having to rely solely on keyboard shortcuts or mouse movements.

Pricing and Variants

While the flagship ProArt P16 comes with a price tag of $3,999.99, Asus recognizes that this may be out of reach for some users. To accommodate a broader audience, the company is also offering an entry-level 2024 model equipped with an RTX 4060, priced at $1,999.99. This model still features the same AMD Ryzen 370HX CPU but comes with 32GB of RAM and 2TB of SSD storage, along with a non-tandem 4K / 60Hz OLED display. This variant may not have all the bells and whistles of the flagship model, but it still offers a solid performance for creators who may not require the highest-end specifications.

Mid-Tier Options

For those looking for a balance between performance and price, Asus is also introducing mid-tier options for the new 2025 version of the ProArt P16. These models will feature RTX 5070 and 5080 GPU options, with the RTX 5070 starting at $2,499.99. These configurations maintain the same AMD Ryzen 370HX CPU and 32GB of RAM, making them suitable for a variety of creative tasks without breaking the bank.

Market Position and Implications

The launch of the ProArt P16 comes at a time when the demand for powerful, portable laptops among creative professionals is on the rise. As more individuals turn to freelance work or remote collaboration, having a reliable machine that can handle demanding tasks is essential. The ProArt P16 positions itself as a strong competitor against established models like the MacBook Pro, particularly for users who prefer the Windows operating system.

Stakeholder Reactions

Initial reactions from industry analysts and potential users have been largely positive, with many praising the laptop’s specifications and features. The combination of a high-performance GPU, a vibrant display, and innovative features like the DialPad has generated excitement among content creators. However, some concerns have been raised regarding the laptop’s thermal management, especially given the high-performance components packed into a relatively thin chassis.

Conclusion

In summary, the Asus ProArt P16 laptop represents a significant advancement in the realm of creator-focused laptops. With its powerful RTX 5090 GPU, high-resolution tandem OLED display, and thoughtful design features, it is poised to meet the demands of professionals in various creative fields. While the price point may be steep for some, the availability of lower-tier models ensures that Asus is catering to a wide range of users. As the laptop market continues to evolve, the ProArt P16 stands out as a compelling option for those seeking a high-performance machine tailored for creative work.

Source: Original report