Case Study: Atlantic Lighting
Overview
Company: Atlantic Lighting
Industry: Architectural & Commercial Lighting
Region: North America
Engagement Type: Custom web platform design & development Atlantic Lighting manufactures high‑performance architectural and commercial lighting products, distributed primarily through independent sales representatives and agencies across North America. Their business relies on a large product catalog, technical documentation, and a distributed rep network that needs accurate information and quoting tools in real time.
Client Background
Atlantic Lighting is a family-owned manufacturer based in Fall River, Massachusetts, specializing in high-performance architectural and commercial lighting fixtures. Their product line includes specification-grade recessed lights, cylinders, and high-/low-bay fixtures in LED, fluorescent, and incandescent options.
With all production done in-house, Atlantic Lighting offers rigorous quality control and rapid shipping, serving designers, specifiers, and independent reps.
The Challeng
Atlantic was running their business on a mix of legacy tools:
- A conventional marketing website that did not reflect the full product line or latest technical documentation.
- Manual processes for sharing spec sheets, IES files, wiring diagrams, and brochures with reps and specifiers.
- Spreadsheet‑driven quoting and pricing that were difficult to maintain and error‑prone.
- Limited visibility into how often reps accessed secure files or what assets were actually being used.
As the catalog expanded and new LED product families were introduced, these limitations grew painful:
- Reps were emailing the factory for the latest spec sheets and pricing instead of self‑serving.
- Marketing had no single source of truth for brochures, application photos, and Quickship materials.
- Engineering and sales struggled to keep complex fixture configurations and quote options consistent.
Atlantic needed a single integrated platform that could:
- Present a modern, searchable product catalog to specifiers and designers.
- Give reps and agencies a secure portal for pricing, branding assets, and technical files.
- Handle complex, rules‑driven fixture configuration and quoting.
- Allow internal staff to manage everything from a central admin console.
Our Approach
Hashe partnered with Atlantic Lighting to design and build a custom web application that would unify public marketing content, technical data, and rep tools into one system. The solution was planned in four main layers:
Public Website & Catalog
Clean front‑end interface for categories, products, brochures, and support content.
Secure Rep / Agency Portal
Authenticated area for pricing, secure
files,and quote tools.
Quoting Engine
Configurable fixture and options engine tailored to Atlantic’s product architecture.
Admin Console
A central back office for Atlantic staff to
manage content, products, reps, and reporting.
Inside the Atlantic Lighting Platform
A curated collection of screens demonstrating how the new platform elevates product iscovery, streamlines quoting, and centralizes technical documentation.
Solution Overview
Impact & Outcomes
While this case study focuses on architecture and functionality rather than exact revenue numbers, Atlantic Lighting gained several concrete benefits from the new platform:
- Single source of truth for product and technical data – no more conflicting spec sheets or outdated PDFs in circulation.
- Faster response times for reps and agencies – secure, self‑service access to pricing, branding, and documentation.
- Reduced quoting errors – rules‑driven configuration prevents invalid combinations and enforces consistent pricing logic.
- Improved visibility – staff can see which secure files and assets are actually being downloaded and which quotes are being created, by whom, and for which projects.
- Marketing agility – new product launches, campaigns, and support content can be rolled out via the admin console without developer intervention.
Why This Matters for Hashe Clients
The Atlantic Lighting project demonstrates how Hashe approaches complex B2B digital platforms:
- We map real‑world business rules (fixtures, options, territories) into a robust data model instead of forcing everything into a generic CMS.
- We design workflows for each user type: visitors, specifiers, reps, agencies, and internal staff.
- We build tools that put control in the client’s hands: content, technical files, quoting rules, and user management are all editable from the admin.
For manufacturers, distributors, and other B2B organizations with complex products and distributed sales networks, this type of integrated platform
can become the backbone of sales, marketing, and technical support.
Looking Ahead
The Atlantic platform is designed to evolve:
- New product families and fixtures can be added without code changes.
- Additional integration points (e.g., ERP, CRM, or PIM systems) can be layered on top of the existing data model.
- Analytics can be extended to track quoting patterns, popular configurations, and secure file usage.
Hashe continues to support Atlantic Lighting with enhancements and maintenance, ensuring the system grows alongside their product line and market needs.
Conclusion
Atlantic Lighting stands as a clear example of how Hashe Computer Solutions elevates established manufacturers through purpose-built digital platforms. By unifying their catalog, technical content, rep tools, and quoting engine, we delivered more than software, we provided the operational backbone for their next stage of growth. With ongoing support and a platform designed to scale, Hashe continues to serve as a long-term technology partner in Atlantic Lighting’s evolution.
About Hashe
At Hashe Computer Solutions, we build dependable, scalable, and future focused digital platforms that help businesses thrive. Whether it’s SaaS products or enterprise grade systems, our role extends far beyond development we partner with our clients strategically, guiding technology decisions that support long term growth.
Let’s Collaborate for Impact
Your vision could become the next standout success story.
We helped Atlantic Lighting transform a legacy workflow into a unified digital platform that now powers their sales, marketing, and technical operations. Now, it’s your turn. Share a few details about your project, and let’s begin shaping something exceptional together.
