Digital Marketing Trends for 2020
For years, digital marketing fans have been inundated with blog posts that represent the “Content is King” mantra.
There is now more emphasis on a well-developed strategy that includes building high-quality connections, reaching relationships, language, mobile devices, and the ability to get the attention of “influencers.”
It is the hiring of social media users who have a “follower clout” to spread your brand. Influencer marketing can continue its upward trend in 2020. Hiring influencers to spread your brand to your followers could, therefore, be a great success.
With the launch of Instagram business profiles, native purchases were added or making your Instagram page “shoppable.” Also, users were able to obtain key audience statistics. Using this native buying platform and promoting products or services through an influence campaign should become a dynamic sales tool in the coming year, especially in combination with user-generated content.
To get the most out of your experts spending, you need to define the details as precisely as possible. Determine the expiration date, some messages, required mentions, hashtags, and specific topics to cover. Then keep an eye on things to make sure the offers are followed as you will probably want to republish the content on your channel.
The number of voice searches will continue to increase as more and more people use intelligent assistants such as Amazon’s Alexa, Apple’s Siri, Microsoft’ Cortana, and Google Assistant. Voice search is expected to reach 50% of all searches by 2020. In turn, voice search algorithms became much smarter to recognize human speech. Given this trend, SEO marketers will have a lot more to do. Voice search dramatically shakes the digital marketing world, prompting digital marketers to adjust their SEO strategy to allow long-term voice searches by keywords and questions. For good results, websites must load quickly.
AI will continue to be a great asset in helping marketers target their audiences and buy ads more effectively. With the right amount of data, AI reduces customer acquisition costs and improves the chances of a successful marketing campaign. AI will become even more important in 2020 by helping digital marketers who want to get a valid message to the right user at the right time. With the correct AI analysis, this could soon be a verifiable reality.
Artificial intelligence not only helps marketers to implement their marketing strategies, but it is also used to formulate these strategies. Digital marketers will increasingly rely on artificial intelligence to inform them of new market analyzes, multi-channel campaigns, and sophisticated competitive strategy. PPC strategists are increasingly relying on AI to bid, test ads, and even serve redirected ads. Also, solutions to campaign issues, analysis reports, and projections are handled by AI.
Video marketing will continue to be the preferred method for consumers to process information. Video marketing is expected to dominate social media platforms in the coming year. Facebook’s instant storefront automatically generates video advertising personalized products for users. As more and more mobile consumers use their mobile phones to buy products, multi-channel social video is expected to become the primary form of mobile content. Personalization is the key, as platforms like Pinterest provide customized product recommendations, and Facebook and Instagram present targeted advertising to specific audiences on their “shoppable” platforms.
Augmented reality (AR) and virtual reality (VR)
These are expected to reach more than $200 billion over the next three years. Given that today’s consumers are demanding more new purchases, it’s no wonder multinational companies like (VW, Quaker Oats, Starbucks, and IKEA) are using VR and AR to increase engagement, brand awareness, and better offers for consumer experiences.
It would be negligent not to mention interactive advertising. These are advertisements that allow consumers to click or use the touch screen to access additional information. These ads have grown in size over the past three years and will remain stable for multi-channel marketing campaigns in 2019.
Visual search is a powerful competitor to the optimization of interactive search engines, and major brands such as Pinterest and Google already present personalized product recommendations to their users. If buyers are using virtual assistants more and more, the marketing potential is enormous, and one can only imagine the marketing options of visual search. When a consumer performs a visual search, he uses an image with the desired element and obtains other pictures related to his initial search. This is done through machine learning, which can recognize a variety of patterns, sizes, shapes, and colors to make our human minds.
The above tactics will undoubtedly disrupt the standard workflow of digital marketers when navigating through the integration of technology and creativity. Marketers need to work with their customers to define the buyers’ people better so that they can provide the type of content that each buyer is trying to digest. The result is a customer-centric view of information that adapts to the way consumers research, learn, and ultimately buy new products or services.